It was 1984 when Massimo Di Franco began his journey into the world of leather craftsmanship. A universe where tradition intertwines with innovation, a perfect balance that guides every one of his creations. Here, respecting roots is essential, but it is the openness to change that breathes new life into craftsmanship.

The turning point is the workshop: an almost sacred place where art is passed down through skilled hands and ancient gestures. It is among these workbenches that Massimo Di Franco absorbs the secrets of craftsmanship, learning the dedication, precision, and intuition that transform raw materials into timeless masterpieces.

By his side, always, is Angelica, his life and work partner. A fundamental presence who shares his vision and commitment, supporting him at every step of his journey. Together, they build not just a company but a family dedicated to excellence.

After years of tireless practice and learning, he develops the desire to create something unique. Driven by passion and supported by a historic giant of the industry like Valextra, he decides to embark on his own path. In 1993, with the support and esteem of the storied company founded by Giovanni Fontana, Massimo Di Franco, just 23 years old, opens his first workshop: a sole proprietorship bearing his name. Soon after, new collaborations begin with the world’s most renowned luxury brands.

The dedication and experience he accumulates quickly elevate him to the next level, where elegance and luxury merge with unparalleled quality. Angelica remains steadfast at his side, contributing her sensitivity and intuition to the creation of products that are not merely objects but true works of art.

Each product tells a story, the story of an artisan and his muse, united by passion and the determination to turn a dream into a reality recognized and appreciated worldwide.